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The Dairy Air logo that caused a stir in Montclair last week. DEBORAH ANN TRIPOLDI/STAFF

BY LINDA MOSS
moss@montclairlocal.news

The owner of a Montclair ice cream shop whose logo sparked a controversy broke his silence Wednesday, saying his store manager quit over the flap and that he would be issuing a statement soon.

In a brief phone interview Anthony Tortoriello, one of the owners of Dairy Air Ice Cream Co., declined to comment on his now ex-manager’s statement on Facebook that the logo would be revamped after complaints about it.

He did say that the manager, Natalie DeRosa, left after the brouhaha when critics charged that Dairy Air’s logo was demeaning to women and sexist.

“She resigned from the company,” Tortoriello said. “She’s a young college girl and she didn’t like what was going on with the back and forth. She has a career ahead of her. It’s been tough.”

Dairy Air’s logo became the topic of fierce debate, pro and con, after Montclair business owner Amy Tingle complained about it on Facebook earlier this month.

The logo depicts a cow with blond braids, a beret and exposed human-like buttocks jutting out. Tingle charged that the image of what she described as a “sexualized” cow was offensive to women, men and children.

Montclair Local made numerous attempts to contact Tortoriello following Tingle’s comments, but he didn’t respond until Wednesday afternoon.

As to DeRosa’s Facebook post saying that the logo would be updated to be less “sexy” and more “fun,” Tortoriello declined to comnent.

But he said he has a statement in the works to give to the media.

“It’s coming out soon,” Tortoriello said.

5 COMMENTS

  1. […] Unfortunately, not everyone thought the logo was fun. “A hypersexualized cow with her ass upended and poking through a circle, tail raised up, waiting for what? I’m not sure, but I do know that I am repulsed and offended,” one local business owner told the New York Post. “This kind of marketing scheme is the reason we currently have a sexual predator in the White House.” Other opponents – both online and in the community – found the logo to be demeaning and sexist and the shop’s college-aged manager quit as a result of the controversy, according to a report last year in the Montclair Local News. […]

  2. […] Sadly, not everybody thought the brand was enjoyable. “A hypersexualized cow together with her ass upended and poking by means of a circle, tail raised up, ready for what? I’m unsure, however I do know that I’m repulsed and offended,” one native enterprise proprietor advised the New York Put up. “This type of advertising and marketing scheme is the explanation we presently have a sexual predator within the White Home.” Different opponents – each on-line and locally – discovered the brand to be demeaning and sexist and the store’s college-aged supervisor give up on account of the controversy, based on a report final yr within the Montclair Native Information. […]

  3. […] Unfortunately, not everyone thought the logo was fun. “A hypersexualized cow with her ass upended and poking through a circle, tail raised up, waiting for what? I’m not sure, but I do know that I am repulsed and offended,” one local business owner told the New York Post. “This kind of marketing scheme is the reason we currently have a sexual predator in the White House.” Other opponents – both online and in the community – found the logo to be demeaning and sexist and the shop’s college-aged manager quit as a result of the controversy, according to a report last year in the Montclair Local News. […]

  4. […] Unfortunately, not everyone thought the logo was fun. “A hypersexualized cow with her ass upended and poking through a circle, tail raised up, waiting for what? I’m not sure, but I do know that I am repulsed and offended,” one local business owner told the New York Post. “This kind of marketing scheme is the reason we currently have a sexual predator in the White House.” Other opponents – both online and in the community – found the logo to be demeaning and sexist and the shop’s college-aged manager quit as a result of the controversy, according to a report last year in the Montclair Local News. […]

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